http://personas.dk/?page_id=196 –
10 steps to personas – great overview visual
Updates from February, 2017 Toggle Comment Threads | Keyboard Shortcuts
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HOW THE SMITHSONIAN BUILT THEIR JOURNEY MAP, WITH SAMIR BITAR – “we talked about exactly how Samir worked to build the first journey map for the Smithsonian which has established the blueprint for countless innovations in the visitor experience, as well as many basic experiences that needed to be consistent from one part of the museum to the other. Finally Samir walked us through a groundbreaking trip planning tool which Conde Nast called a game changer, which is the Smithsonian’s “Trip Planner.”’
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Design Personas vs Marketing Personas: They. Are. Different! – Nice, in-depth article from IBM UX practitioner
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Marketing Personas vs. Design Personas: What’s the Difference? – good resource here
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Perfecting your Personas – nice article from Cooper
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Creating Personas by Eeva Ilama – “When Eeva Ilama, a Senior Interaction Designer at Tango Me attended their workshop on personas, she came away with a clearer understanding and new strategies for developing her own personas. This article is Eeva’s first hand account.”
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DAVID BOJE – genius, amazing Stories of the Storytelling Organization
Walt Disney enterprises are theorized as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occur. A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of darker side of the Disney legend. Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal (multiple story interpretation) theory of competing organizational discourses. Subsequent sections address storytelling organizational theory, analyses of official accounts of Disney enterprises, and less well-known, even contrary, accounts. The implications for postmodern theory and future storytelling research projects are discussed.
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Another free ebook (PDF) on Jobs to be Done, by Alan Klement – When Coffee Competes with Kale
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Free ebook on Jobs to be Done from Intercom – “This book helps you look at the whole product picture from the point of view of your customers. For anybody looking for a powerful framework to guide your product building, this is it.”
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Four Customer Loyalty
Myths—Busted from CEB -
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Nice presentation on Jobs to be Done by Jim Kalbach – webinar version
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Terrific syllabus for a service design class taught by Molly Steenson at Carnegie Mellon – lots of good info here
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To read, to study: The New Urban Agenda has been formally adopted. So what happens next?
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