The Big Benefits of a Key Message Copy Platform
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Key Message Copy Platforms. You Gotta Have One.
http://www.cabrillo.edu/~dambrosini/50Web/classsessions/copyplatform.htm Copy Platform basics
http://www.evergage.com Adobe Alternative
The Key Message Copy Platform
How to Structure Key Message Copy Platforms
eCornell: How to Write Positioning Statements
Strategic Planning: Positioning Statement Examples
Mental Modeling for Content Work
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