Currently Investigating

Updates from July, 2017 Toggle Comment Threads | Keyboard Shortcuts

• katie 12:41 am on July 23, 2017 Permalink | Log in to leave a Comment
  Tags: personas ( 18 ), resources ( 49 ), UX ( 48 ), UX Strategy ( 7 )   

  Making personas more scientific

  How To Make Personas More Scientific

   

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• katie 11:34 pm on July 22, 2017 Permalink | Log in to leave a Comment
  Tags: resources ( 49 ), UX ( 48 ), UX Strategy ( 7 )   

  https://measuringu.com/latent-variables/ segmentation

   

• katie 11:32 pm on July 22, 2017 Permalink | Log in to leave a Comment
  Tags: resources ( 49 ), UX ( 48 ), UX Strategy ( 7 )   

  Card sorting https://measuringu.com/card-sorting/

   

• katie 11:31 pm on July 22, 2017 Permalink | Log in to leave a Comment
  Tags: resources ( 49 ), UX ( 48 ), UX Strategy ( 7 )   

  https://uxdesign.cc/ux-design-methods-deliverables-657f54ce3c7d

   

• katie 10:14 pm on July 20, 2017 Permalink | Log in to leave a Comment
  Tags: book ( 6 ), business ( 2 ), leadership ( 2 ), management ( 4 ), MIT Sloan   

  http://sloanreview.mit.edu/article/the-critical-difference-between-complex-and-complicated/

  “The Critical Difference Between Complex and Complicated –
  Featured excerpt from It’s Not Complicated: The Art and Science of Complexity for Business”

   

• katie 10:40 am on July 15, 2017 Permalink | Log in to leave a Comment
  Tags: loyalty, marketing ( 9 ), psychology ( 2 )   

  The Ideological Shopping Cart

  Good article from Edelman on increases in ideologically-driven brand choice

   

• katie 10:39 am on July 15, 2017 Permalink | Log in to leave a Comment
  Tags: business ( 2 ), consulting ( 2 ), resources ( 49 )   

  What is Appreciative Inquiry: http://www.champlain.edu/ai-home/about-appreciative-inquiry/what-is-appreciative-inquiry

  Approach to organizational improvement

   

• katie 10:39 am on July 15, 2017 Permalink | Log in to leave a Comment  

  Human Beings Are Driven By Their Personal Predictive Analytics

  Prospective Psychology. Interesting