Microbiome Awareness

Health and Wellness 2017: The Gut Health Mega-Trend from Hamutal Schieber
“Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a healthy gut, meets a consumer who is thirsty for weight management and a bloat-free life. As a result, gut health is fast becoming a new lifestyle approach that will affect food and beverages, vitamins and supplements, and beauty.”

Gut Health: The Next Mega-Trend in Health and Wellness

Research Report on Global Microbiome Therapeutics Market
“The report on global microbiome therapeutics market evaluates the growth trends of the industry through historical study and estimates future prospects based on comprehensive research.”

https://pressly.com/marketreport/research-report/posts/microbiome-therapeutics-market-industry-size-share-growth-trends-and-forecast-up-6650905

The New Market Profile of Probiotics Consumption
“Yet, the majority of recent innovation in probiotics is coming from supplements, which generated close to $4 billion in 2015 after growing an impressive 8 percent from 2014. Not only that, probiotic supplements are projected to grow 37 percent globally by year 2020.”

https://www.naturalproductsinsider.com/articles/2016/09/the-new-market-profile-of-probiotics-consumption.aspx

Gut microbiome awareness up, health interest high
“Fifty-five percent of nutritional supplement users in the U.S. are aware of their gut microbiome, but most are not quite sure what it does.”

https://www.epicorimmune.com/learn/news/gut-microbiome-awareness-up-health-interest-high/

Google Trends: Gut Health – https://trends.google.com/trends/explore?q=gut%20health