Customer Journey Map “Stencils” – nice looking stuff
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Designing for Multi-touchpoint Experiences – slideshow
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Kerry Bodine’s “The Four Types of Customer Journey Maps”
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The difference between a journey map and a service blueprint – Very nice overview here
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Liz Sanders – amazing, wonderful, has written too much for me to read quickly! New Spaces, Places and Materials for Co-Designing Sustainable Futures, Creativity in Strategic Thinking are where I’m starting
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Nice encapsulation of what it means to be (or have) a good boss by Alison Green (aka Ask a Manager) – How to Tell if You Have a Good Boss
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Excellent post from Tim Williams: Plenty of Features, But No Benefits – “You can likely recite your services and products, but these are only the features of your firm — not its benefits. Economists have long argued that people don’t buy actual products and services, but rather the utility these products and services create in the life of the buyer. As Harvard’s Ted Levitt famously taught his marketing students, “No one ever buys a three-quarter-inch drill; they buy the expectation of a three-quarter-inch hole.””
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When to Use Which User-Experience Research Methods – “Summary: Modern day UX research methods answer a wide range of questions. To know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.”
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I watch almost no videos online and virtually zero all the way through, but I did this one. Mark Ritson: Eight marketing concepts – some heavenly, some hellish
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Agile marketing: A step-by-step guide A little much for most teams/companies, but some good thoughts
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The Supermanagerial Reich remarkable read
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