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• katie 9:13 am on April 10, 2017 Permalink | Log in to leave a Comment
  Tags: christensen, jobs to be done ( 6 ), jtbd, resources ( 49 ), ulwick   

  Customer Segmentation Is Soured by Milkshake Marketing

  “Customer Segmentation Is Soured by Milkshake Marketing”

   

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• katie 2:22 pm on February 3, 2017 Permalink | Log in to leave a Comment
  Tags: book ( 6 ), CX ( 36 ), jobs to be done ( 6 ), jtbd, resources ( 49 )   

  Another free ebook (PDF) on Jobs to be Done, by Alan Klement – When Coffee Competes with Kale

   

• katie 1:56 pm on February 3, 2017 Permalink | Log in to leave a Comment
  Tags: book ( 6 ), intercom, jobs to be done ( 6 ), jtbd, resources ( 49 )   

  Free ebook on Jobs to be Done from Intercom – “This book helps you look at the whole product picture from the point of view of your customers. For anybody looking for a powerful framework to guide your product building, this is it.”

   

• katie 1:47 pm on February 3, 2017 Permalink | Log in to leave a Comment
  Tags: CX ( 36 ), jobs to be done ( 6 ), jtbd, resources ( 49 ), service design ( 19 ), UX ( 48 ), webinar   

  Nice presentation on Jobs to be Done by Jim Kalbach – webinar version

   

• katie 9:15 pm on January 12, 2017 Permalink | Log in to leave a Comment
  Tags: CX ( 36 ), jobs to be done ( 6 ), jtbd   

  Intercom’s Job Stories framework