Good article from Edelman on increases in ideologically-driven brand choice
Tagged: marketing Toggle Comment Threads | Keyboard Shortcuts
-
katie
-
katie
Investing in customer experience is now a winning formula for retailers – “As Asos and Tesco once again reiterate their commitment to investing in customer experience, marketers should stand up and take notice.”
-
katie
-
katie
Excellent post from Tim Williams: Plenty of Features, But No Benefits – “You can likely recite your services and products, but these are only the features of your firm — not its benefits. Economists have long argued that people don’t buy actual products and services, but rather the utility these products and services create in the life of the buyer. As Harvard’s Ted Levitt famously taught his marketing students, “No one ever buys a three-quarter-inch drill; they buy the expectation of a three-quarter-inch hole.””
-
katie
-
katie
-
katie
I watch almost no videos online and virtually zero all the way through, but I did this one. Mark Ritson: Eight marketing concepts – some heavenly, some hellish
-
katie
-
katie
Agile marketing: A step-by-step guide A little much for most teams/companies, but some good thoughts
Reply
You must be logged in to post a comment.